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Ideal Founder Series 011
Wayne Ma, Founder of Blue Diamond

Sep 1, 2023

About Founder 


"困住我們的,從來不是我們沒有什麼,而是我們如何看待沒有。"


藍鑽國際商業有限公司的創始人 - 馬偉恩,從高中畢業後便與珠寶行業締造了緊密的連結。從最初在Facebook 上經營網路拍賣開始,他不斷學習並深化對珠寶各面向的理解,最終將專注力放在了高級珠寶之上。

偉恩一直秉持著"困住我們的,從來不是我們沒有什麼,而是我們如何看待沒有。"的信念。在創建藍鑽的過程中,他經歷了許多挑戰,甚至付出了失去友誼的代價。然而,正因為他面對困境和挑戰的積極態度,才讓他與藍鑽在現今這個巨頭林立的珠寶業中,建立起一支堅實的跨國團隊,並為客戶提供價格合理的高級珠寶。

偉恩在和每位客戶交流時也都秉持著同樣的理念。他深知每位客戶的需求皆是獨特的,因此他始終從客戶的需求出發,找尋期望與現實間的最佳平衡點,為客戶規劃出最優質的投資組合。這正是偉恩的承諾,也是藍鑽對於每位客戶的承諾。


"What constrains us is not what we lack, but how we perceive and deal with the insufficient."

The moment he graduated from high school, Wayne Ma, the founder of Blue Diamond Commercial Ltd., has formed a strong bond with the jewelry industry. Starting from running an online auction on Facebook, he continuously learned and deepened his knowledge of all aspects of jewelry, and eventually focused on the fine jewelry sector.

Wayne always has the belief that "what constrains us is not what we lack, but how we perceive and deal with that insufficient". During the process of establishing Blue Diamond, he experienced numerous challenges and even paid the price of losing friendships. However, his proactive attitude towards adversities and challenges allowed him and Blue Diamond to establish a robust multinational team in the highly competitive jewelry industry, offering clients reasonably priced fine jewelry.

Wayne maintains the same philosophy when interacting with each client. He understands that each client's needs are unique, and hence, he focuses on their requirements. Optimizing between their expectations and reality, planning the best investment portfolio for them. This is Wayne's promise, and it is also Blue Diamond’s commitment to every customer.


Q. 請用三個詞形容你自己 / Use three words to describe yourself

真誠、耐心、堅忍Sincerity, patience, and perseverance.


Q. 如果你沒有開始你的事業,現在的你會在做什麼呢? / If you weren’t building your startup, what would you be doing? 

雖然從高中畢業後就開始接觸珠寶行業,但自己本身對數字和科技的發展也頗有興趣,所以有可能會接觸更多程式的設計與開發,或是利用我對數字的敏感度在金融業深耕。

I’d probably find somewhere whereI I could learn more about the design and development of an app, or maybe find a position in the financial industry. Since I got a keen interest in numbers and technology development. Even though I’ve been engaged in the jewelry industry since graduating from high school, I think it’s always nice to keep an open mind, and discover more in life.


Q. 在創業的過程中,你遇到的最大驚喜是什麼 ? / What is the biggest surprise you’ve experienced along the way?

在經營自己珠寶事業的過程中,我曾和一位同行朋友一起合夥另外開創了一個專注於輕珠寶的品牌,起初我們成功的在各大百貨內快速擴展,然而創業的現實就是,沒有什麼是永恆的,出乎意料的變動是唯一不變的道理。

新品牌初期的成功的確讓人十分興奮,但包括營業帳目、人事費用以及所有金流在內,皆是由另一位合夥人管理,慢慢的我發現公司帳目不透明,並且本應該回給我的款項皆無法收回。然而我仍為了品牌的營運,不斷將更多個人的資金投入公司的營運端。

最終甚至連帶影響到了我的珠寶本業,出現了資金短缺的狀況,面對這樣的困境,我過往的老客戶朋友在得知消息後也毫不猶豫的提供了協助,我才得以度過難關。然而這樣的經驗也讓我更專注於個人的經營,並不主動尋求生意合夥人。

在這個過程中,老客戶朋友的無私幫助讓我深深感動。從過去至今,我始終將每位客戶視如朋友般用心對待,並秉持著誠實與真誠的原則來經營業務。有人說我太老實,無法賺大錢,但我相信,做對的事,堅持下去,最後終將收獲屬於自己的成果。

I’ve once partnered with a colleague friend to create a brand focusing on light jewelry. Initially, we successfully expanded quickly within major department stores. However, the reality of entrepreneurship is harsh, nothing is eternal, and the only constant is unexpected changes.

The initial success of the new brand was indeed exciting. However, including the business accounts, personnel expenses, and all cash flows, were managed by my partner. Over time, I found that the company's accounts weren’t transparent, and the capital that should have been returned to me could not be recovered. Even so, for the operation of the brand, I continued to invest more personal funds into the company's operations.

Eventually, this even impacted my main jewelry business, causing a shortage of capital. Faced with such a dilemma, one of my old customers, who was also a friend of mine, provided assistance without hesitation after learning the news, allowing me to overcome the difficulties. However, this experience made me focus more on the operation of my own business and choose not to actively seek business partners.

In the process, the selfless help of an old friend moved me deeply. I have always treated every customer as a friend and operated the business on the principles of honesty and sincerity. Some people say that I am too honest to make big money, but I firmly believe that doing the right things and persevering will eventually become my own rewards.


Q. 在創業的過程中,你面對最艱難的挑戰是什麼 ? / What significant challenges have you faced when working on this company?


輕珠寶 - 特指細小造型台鑲嵌小寶石的商品。而除輕珠寶類型外,還有一般傳統寶石戒墜、婚戒鑽戒等,但凡商品本身的「主石」不具稀有性、增值潛力的,通常會被認定為配戴型首飾。

只有本身「主石」高度稀缺,市場上需求大於供給,有投資增值潛力的,才是真正的高級珠寶,這是相對整個珠寶行業中非常小的一個細分領域,並沒有多少人能在這個領域中專精。

藍鑽將多數焦點放在高級珠寶上,原因是高級珠寶較不會因為時間或是其他外在因素失去它的價值,長期來看其價值有相當可觀的上升空間,雖然現在多數人仍不了解高級珠寶的價值所在,但已經漸漸嶄露出其作為投資標的物的價值。

高級珠寶本身的稀缺性,加上需求越來越強勁,導致源頭價格不斷上漲,因此要持續地為客戶尋找可遇不可求的優質價格,並為他們的投資組合提升預期回報是件非常有挑戰的事情。

"Light jewelry" specifically refers to pieces featuring small gemstones set into delicate designs. Beyond this type, there are traditional gemstone pendants, wedding and diamond rings. However, if the "main stone" of the piece is not rare or does not have appreciation potential, it is usually categorized as wearable jewelry.

Only those pieces whose "main stone" is highly scarce, with market demand exceeding supply and offering potential for investment appreciation, qualify as true fine jewelry. This is very niche within the entire jewelry industry, with very few individuals specializing in this domain.

Blue Diamond largely focuses on fine jewelry. The logic behind this is that fine jewelry is less likely to lose its value due to time or other external factors. In the long run, its value presents a considerable potential for appreciation. Even though the majority of people still lack an understanding of the inherent value of fine jewelry, it's gradually revealing its worth as an investment asset.

The rarity of fine jewelry, coupled with the increasingly robust demand, leads to constant rises in the source price. Therefore, continuously seeking fine jewelry with high value  for our clients and elevating their expected returns on their investment portfolios is no doubt a challenging task.


Q. 你是怎麼衡量你的成功? 你衡量的標準是什麼? / At the moment, how do you measure success? What are your metrics?

我們的成功源自於一個簡單而重要的理念:幫助我們的客戶在珠寶投資領域中獲得收益。

對於我們來說,珠寶不僅僅是物質的裝飾品,更是一種財富的象徵。對於客戶們來說,每一件精緻的珠寶除了擁有其獨特的故事和意義,也能同時成為長期資產的一部分。

我們也希望這樣的價值,會讓客戶更願意分享我們的服務,將我們介紹給更多的朋友和家人。我們相信,我們的成功來自於客戶的信任和推薦,而客戶的成功則是我們最好的廣告。

Our success stems from a straightforward yet crucial philosophy: enabling our clients to profit in the field of jewelry investment.

For us, jewelry is more than a physical ornament; it symbolizes wealth. To our clients, each piece of exquisite jewelry not only carries its unique story and significance but can also become a part of their long-term assets.

We hope that this value proposition encourages our clients to share our services, introducing us to more friends and family. We firmly believe that our success springs from the trust and referrals of our clients, and their success serves as the best advertisement for us.


Q. 可以和我們分享目前為止,關於你的產品/服務受市場歡迎的吸引力是什麼? 

藍鑽能以源頭價格提供市面上難以取得,但在國際拍賣會、收藏家市場中需求強勁,行情持續上漲的珍稀高級珠寶。

這樣的財產擁有不少優點,其中一個便是在擁有某件特定高級珠寶時,這些珠寶也能不斷的為我們帶進未來的收益。

Blue Diamond is able to provide our clients with precious fine jewelry at source prices, items that are hard to find on the market, yet have strong demand in international auctions and collector's markets, and their prices continue to rise.

The uniqueness and scarcity of these jewels essentially act as a ticket to potential wealth growth. Since such assets come with numerous advantages, one of which is that when you possess a specific piece of fine jewelry, it can continuously generate future returns for you. 




Q. 你會對其他的有野心和熱情的創業家說什麼? / What would you tell aspiring startup founders? 

有時成功的決定並不會在當下就顯現,也許需要不斷的經歷低潮才會等到收穫果實的那天,但千萬不要停止做我們認為正確的事情,堅持下去成功終會到來。

Never stop doing the right things, stick to the plan as the victory will eventually come. 

A good decision won’t always show its value at the very moment when they’re made, it may have to be polished through challenges time after time, until they finally glow.


About Blue Diamond


Q. 藍鑽是誰,並說明藍鑽想解決的問題? /  Who is Blue Diamond? And what are the problems you and Blue Diamond are trying to address in a few sentences?

我們的公司致力於為每一位客戶分析珠寶市場的脈絡,提供專業且量身打造的投資理財建議,並用心尋覓那些真正具備升值潛力,且符合客戶獨特風格的高級珠寶。

對於對珠寶投資領域感興趣,但欠缺相關知識的客戶,我們也透過專業解析和指導,協助他們越過難關,找尋市場上最符合他們需求的珠寶,並以接近源頭的合理價格,協助他們在高級珠寶領域中踏出成功的第一步。

We are dedicated to analyzing the intricacies of the jewelry market for each client, providing professional and tailored investment advice, and diligently seeking out fine jewelry that truly has appreciation potential and fits the unique style of the client.

For customers interested in the field of jewelry investment but lacking relevant knowledge, we also assist them in overcoming obstacles through professional analysis and guidance. We help them find the jewelry that best meets their needs in the market and assist them in taking the first successful step in the field of fine jewelry at a reasonable price close to the source.


Q. 用簡單的句子形容,你能為誰提供什麼服務 / 產品? / In a few sentences, what do you offer and to whom? 

我們公司為所有打算將高級珠寶納入資產配置的客戶服務,提供專業的市場分析與建議、找尋坊間難以見到的稀有收藏型珠寶,最重要的是從產地直接進口的源頭價格,和一般的珠寶供應商相比,我們更像是客戶的私人顧問,為新接觸珠寶領域的投資者領路,讓資深的珠寶藏家可以更全面掌控自己的投資規劃。Our company is dedicated to serving clients who intend to include fine jewelry into their investment portfolios. We provide not only professional market analysis and advice but also sources rarely seen on the market. Most importantly, we import directly from the source and offer at source price, positioning ourselves more like private consultants than typical jewelry suppliers. We guide newcomers in the field of jewelry investment and help experienced jewelry collectors to have a more comprehensive control over their investment planning.



Q. 為什麼現在是你的公司存在的時間點? / Why is now the time for your company to exist?

長期以來,珠寶多被視為奢華消費品,一種社會繁榮與安定的象徵。然而,在烏俄戰爭、美聯儲加息、銀行甚至國家的破產等一連串的國際事件之後,人們開始察覺,原本認為穩固無比的法幣和房地產,並非如預期般穩定。於是,他們開始探尋具有更佳流動性和更高安全性的避險工具。

於此同時,長期以來被皇室和富豪家族視為傳家寶的高級珠寶,開始受到投資者和高淨值人士的關注。這種珠寶具有財富高度濃縮、流動性高、持有成本低、有節稅優勢、不記名、易於轉移、易於鑑定、適合家族傳承,以及能夠凸顯身份地位和品味等特性,逐漸被大眾所熟知。

然而,盡管越來越多的人願意投資珠寶,但由於缺乏專業知識,他們難以辨別真正有價值的高級珠寶和一般的配戴型珠寶,甚至難以接觸到這些稀有的高級珠寶。在這樣的環境下,我們的公司提供全方位的服務,從分享專業知識,到協助客戶取得稀有珠寶,一切客戶所需,我們都能提供。

For a long time, jewelry was perceived as a pure luxury item, a symbol of social prosperity and stability. However, following a series of international events such as the war between Ukraine and Russia, the  hike of interest rate, the bankruptcy of banks and even countries, people began to realize that fiat and real estate they held were not as stable as they had imagined. Thus began to seek out hedging tools with better liquidity and higher security.

In the meantime, fine jewelry, long cherished as heirlooms by royal families and wealthy clans, started attracting the attention of investors and high-net-worth individuals. Such jewelry, with its traits of wealth concentration, high liquidity, low holding costs, tax benefits, anonymity, easy transferability, easy identification, suitability for family heritage, and its ability to highlight status and taste, is slowly becoming recognized by the public.

However, while an increasing number of people want to invest in jewelry, due to a lack of professional knowledge, they struggle to distinguish between genuinely valuable fine jewelry and regular wear jewelry, and even find it difficult to access these rare high-end pieces. 

In such an environment, our company offers comprehensive services, from sharing professional knowledge to assisting clients in acquiring rare jewelry, we provide everything our clients need.


Q. 目前你的公司正在尋找什麼? (例如:資金、新市場擴張、人才?) / What would be the 3 things that your company is looking for now? (e.g. Funding, new market expansion, new hires?) 

藍鑽的團隊在產業鏈中的每個階段都擁有高度專業的夥伴,儘管這是我們的核心競爭力,但我們同時需要具有開發潛在投資族群能力的卓越人才。

我們明白,顧客的獲取與價值提供是緊密相連的。高級珠寶的目標市場相對較小,因此需要更精準地掌握客源,以便我們能為那些真正有需求但尚未接觸高級珠寶的客戶提供服務,並賦予他們的投資組合嶄新的面貌。

Our team has highly professional partners at every stage of the supply chain. While this is our core competitiveness, we also need exceptional talents capable of developing potential investment groups. 

We understand that the acquisition of customers and the provision of value are highly linked to one another. Given that the target market for fine jewelry is relatively small, we need to more accurately capture potential customers. Which will allow us to serve those who truly need but haven’t already ventured into fine jewelry, and bring a fresh new perspective to their investment portfolios.


Meet The Team


Q. 你有團隊嗎? 請介紹一下團隊成員,以及你喜歡你團隊的什麼部分? / Do you have a team? If yes, what do you love about your team??

相較於一般的區域珠寶商,我們的團隊成員分布於全球各地,專精於珠寶行業的各個細分領域。從尋找最珍貴的珠寶來源,深度分析國際交易市場的動向,再到精緻的金工首飾製造,我們的團隊在各自的領域裡有深厚的專業知識,合力確保我們能為客戶在品質和價格上提供最嚴謹的保障。

這樣的團隊不僅有著相對高的彈性,也同時擁有著極高的專業能力,這樣的團隊確實讓我們每個人都可以安心地專注在各自的領域上,有人互相照應,一起組成這樣的團隊,是一家新創可遇不可求的樣貌。

In contrast to typical regional jewelers, our team members are all scattered around the world, each specializing in different niches within the jewelry industry. Our team searches for the most exclusive gem sources, thoroughly analyzes trends in the international trading market, and crafts exquisite pieces of art. Their profound knowledge ensures that we can provide our clients with the most rigorous guarantee in terms of quality and price.

This kind of team not only possesses unparalleled flexibility but also exhibits high professional competence. Each team member can focus on their own area of expertise with the assurance that they have the support from the whole team. Such a comprehensive and coordinated team is all a startup could ever ask for.


Special Question


Q. 你會如何和其他新創公司的創辦人分享你的經驗和感想,關於成為理想Ideal 社群中的一員? / What would you tell other startup founders about being part of the Ideal community and your experience here?

我很榮幸能身為 Ideal 社群中的一員,Ideal 的每位夥伴都付出了許多心力將大家連結在一起,共享資源,互利互惠。

除了在日常營運及生意的面相以外,Ideal 也積極的和會員們建立良好關係,並串連所有會員,讓共享辦公室不僅是一個空間,而是一個真正的社群、一個溫暖的家。

I am honored to be a part of the Ideal community. The whole Ideal team pours great passion and effort into connecting all of us, fostering resource sharing and mutual benefit. 

Beyond the everyday operations and business activities, Ideal is also dedicated to building strong relationships with our members and tightly interconnecting everyone. This turns the co-working space into something more than just a physical space. It becomes a genuine community, a warm and supportive home.


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